Comp Intel

Competitive Intel

Find the open door to demand

You’re competing for demand. Know exactly where you can win.

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Build backwards to connect with demand 24-7-365.

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Data to roadmap your investment in digital.

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How Competitive Intel works:

1. Uncover your competitor’s strengths and weaknesses.

This Competitive Intel Dashboard details our client and eleven competitors (brand names removed) ranked against industry best practices across more than forty measures in seventeen categories, resulting in our Digital Marketing Effectiveness score (DME). This is a competitive set with strong digital marketing (scores in blue or green), creating a “ceiling” that makes it hard to reach demand.

2. Find the open door to demand.

From that same study but in another product category, this dashboard tells a different story. This competitive set is weak (scores in yellow, orange, and dark red) and the opportunity is clear: pursue the demand this competitive set is missing. But what is this demand, what’s it’s volume, and how are people expressing their needs? We answer those questions with Demand Intel

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3. Build your plan to capture demand with Demand Intel.

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26,095,188 queries a year that were free for the taking. That was the opportunity we uncovered for a recent client with Demand Intel, which began by finding the open door with Competitive Intel. Learn more about Demand Intel or contact us for a full presentation.